Wednesday, 13 March 2013

Business cards are big business! Part 1

Once again we've been trawling the internet for inspiration, and an image caught our attention. This time it's all about business cards:

Created with Admarket's flickrSLiDR.

Our personal favourite comes from Lego, we'd love to have Lego figures of us! Which is your favourite?

Your business card is the part of your brand that your potential customer / contact takes away with them. It's likely they have a whole wallet / folder of them, especially at a networking event. So how do you make sure it's you they are wanting to work with, rather than your competitor?

Getting everything you want to convey onto your business card is tough, so it's all to easy to put too much on there. Having the right balance is crucial. You don't want to overwhelm somone with a mass of information on a tiny piece of card, but nor do you want to leave them confused as to what you actually do, and more importantly, what you can do for them.
In some cases your name, a punchy strapline, and a phone number is all you need, in others an address, website, email address, and a Twitter handle may be more appropriate. Some even claim that your contact details are not even that important, with your company name there on the card, Google can fill in the blanks. Some people advise that you should only use one side of your business card, on the other you should leave space for people to write notes about you and your company. But we advise you at least put your logo on it, then no matter which way up your business card is, people know who it belongs to.

Nowadays it's not enough for a business card to stand out just visually. People appreciate business cards that feel, or even smell different! And there is no reason why your business card should adhere to a certain size and shape, your imagination is your only limit!

Do you have a business card that you feel stands out from the crowd? Tweet us a picture @ubd_studio!

Sources of information: