Showing posts with label Bread. Show all posts
Showing posts with label Bread. Show all posts

Thursday, 1 August 2013

Yorkshire Day- a reason to celebrate Yorkshire's finest food and drink

Here at United by Design, we are very proud to be situated in Yorkshire. You could probably already tell this from our previous blog post, highlighting some of our favourite places to visit from around the county. We're back today, on Yorkshire Day no less, to sing the praises of some more of our wonderful clients, who produce some award-winning food and drink goodies right here in the heart of Yorkshire.

SLOEmotion

Sloes, damsons and cherries, plucked straight from the hedgerows and orchards of Yorkshire, are the key ingredients for the delicious range of spirits, chocolates and chutneys available from award winning SLOEmotion. The spirits can be enjoyed on their own, or as part of a cocktail, (see their website for some great ideas), and their SLOEmotion No.7 fruit cup is a great addition to a summer party.

SLOEmotion can be found at many of the fayres and shows around Yorkshire, the next place to spot them is the York Food & Drink Festival coming up on September 20th - 29th.

Sloe Motion Miniatures
Sloe Miniatures. 


Choc Affair

As we've discussed before, York has strong ties to chocolate, with some of the worlds most well-loved brands starting their lives in the city. Nowadays chocolatey innovation is still taking place, and Choc Affair are really pushing the boundaries of pairing chocolate with unusual, yet delicious flavours – Lucy recommends the lime and lavendar. Their brightly packaged bars, lollies and other yummy treats can be found in several stores around Yorkshire (see their website for more information), and you can even go and visit the factory (enquire online).

Choc Affair flavour range
Just some of the flavours available from Choc Affair.


Lu Lin

From sourcing the leaves, to it arriving in your teapot, Lu Lin oversee everything, ensuring you the highest quality loose leaf tea. It's that good that you can find it in Harrods, and the company have won several Great Taste Gold Awards. Lu Lin also have all the kit to make your tea time special, including teapots and teacups especially for loose tea. Their Tea Cubed and blooming teas are real innovations and bring a sense of the futuristic to a drink that has been a world favourite for over 4000 years.


Lu Lin Tea Range
Lu Lin Tea Range.

Treboom Brewery

Currently undertaking their first foray into bottling, Treboom's mission is to bang the drum for good beer, and as far as we are concerned, they are succeeding. Their beers can be found on tap in several pubs around York, and we can expect bottles to be hitting shelves some time in the next few months. Treboom have won several awards for their beers, have brewed a special beer, Myricale, in support of the Yorkshire Wildlife Trust, and their Kettle Drum Best Bitter is being used in Harrogate Preserves Co.'s Ale, Fig and Apricot chutney, they are a very busy brewery! But they even made time to have an art, beer and food festival in June, called Brewery Beats. We are sure there are even more great things in store for Treboom, so make sure you keep an eye out for those new bottles!

John and Jane, Treboom
Jane and John at Treboom Brewery, Image from York Press.


Elland Brewery

Originally formed in 2002, Elland Brewery ales can be found on tap and in bottles. The brewery has won several awards from SIBA and CAMRA, and this year launched a Pale Ale, Charity, at Clifford Beer Festival, to help raise money for FDM (For Disability Mobility). Elland's beers have been sampled by Christine Talbot from Calendar, who attended the brewing of Charity, and Holly Willoughby on This Morning. We are very proud to have worked with Elland on the design of the pump clip for Charity, and hope that it's success has helped FDM in their hard work.

FDM operate a specially modified minibus to provide transport for the elderly, disabled adults, people with mobility problems, and children in the south Leeds area. The bus can be used for shopping trips and days or evenings out.

Christine Talbot Elland Brewery Charity
Calendar's Christine Talbot at Elland Brewery.


Indie shops and food festivals

As big foodies, we love to shop from the independent stores, and Yorkshire has no shortage of those! From York, Leeds and Malton, to Bridlington, Hull and Whitby, everywhere has their own specialities to shout about, and this makes Yorkshire a great culinary experience for all. One of the best things about Yorkshire's love for food is the vast array of markets and festivals that can be found around the county. Market towns are aplenty, and one in particular, which we're quite fond of, Malton, have a monthly food lover's market, you should check it out, you may even see some of our lovely clients there! We're also looking forward to York's Food & Drink Festival, which we've already mentioned is coming up soon.

York Food & Drink Market
York Food & Drink Market.


Happy Yorkshire Day everybody!


Do you have a favourite Yorkshire delicacy, or a favourite indie food shop? Let us know, tweet us @ubd_studio

Thursday, 18 April 2013

What's the best thing since sliced bread? Well, sliced bread.

Loaf of Tiger BreadWARNING: This post may induce hunger!

It's National Bread Week, and to us in the studio, there is not much that beats a good sandwich. With that in mind we decided to have a look at some of the recent marketing campaigns in the bread industry.

But first, a few crumbs of information

- According to the Bakers Federation, 11 million loaves of bread are sold every day in the UK! Tweet this!

- 80% of all bread sold in the UK comes from large brands, e.g. Kingsmill, Warburtons and Hovis. Only 3% comes from craft and high street bakeries. The other 17% is made in store in supermarkets.

- On the continent, the tables are turned, the majority of bread consumed is produced by craft bakeries.

It's pretty clear that bread is big business here in the UK, and it is no surprise that some of the biggest bread manufacturers have used some creative marketing techniques over the years to ensure they stay firmly in our hearts, homes and stomachs!

122 years of Hovis



In 2008 Hovis released a TV advert that rivaled John Lewis' calibre of 'mini movie' style advertisements. By showing the most significant events in the UK over the last 122 years, the advert was able to grab the attention of bread lovers of all ages and backgrounds all over Britain.


Kingsmill becomes Queensmill

Kingsmill transformed to Queensmill
Bread fit for a Queen
2012 saw Great Britain celebrating the Queen's Diamond Jubilee, and no doubt there was many-a-sandwich to be had at the numerous street parties that took place up and down the country. Kingsmill decided to celebrate in it's own way by changing the name of the brand, to befit the current monarch more suitably, for a brief period of time.




Warburtons All Ends Loaf
The image that got crust lovers everywhere excited!
Warburtons' April Fool becomes a reality

Most recently, Warburtons released an image of an 'All-Ends' loaf as an April Fools prank. The campaign was supposed to end there, but over 1000 people took to social media to share their excitement for this 'product'. Due to the response, Warburtons have now produced a limited number of these crust-filled loaves and is sending them to their biggest crust enthusiasts.


Don't forget the local guys!

As exciting as a feature length advert, or a gimmick bread loaf is, it's important to remember your local bakers, who work hard every day to provide you with something special, such as that super crusty, yet soft in the middle baguette to slice up with your soup. Sometimes their greatest form of advertising is that fresh bread smell that catches you on your way past, and who can resist that? Via Vecchia in York, at the top of the Shambles, is a great example of this, and the bread is snapped up so quickly if you blink you'll miss it!

Still local to Yorkshire, but taking on the supermarkets with their bloomer, brown and seeded loaves are Jackson's Bakery, based in Hull. It's great to see Yorkshire on the national map for yet another great product!

So if you're a total bread-head, take advantage of National Bread Week and try something new! If you're just a fan of the humble slice, you could always consider doing something a bit creative, like this:

Star Wars Darth Vader toaster
The ultimate geek toast!

We'd love to hear about your favourite bakeries, and about your favourite bread, tweet us @ubd_studio, or leave a comment below.
 




Source of Information:
http://www.bakersfederation.org.uk/index.php?option=com_content&view=article&id=116&Itemid=48

http://www.thedrum.com/news/2013/04/15/warburtons-responds-social-media-launching-all-ends-loaf