Lucy's view: Ben Affleck as Batman? Just think of it as a rebrand

The logo for the Batman and Superman
film to be released in 2015.

There seems to be a lot of negativity around the decision to cast Ben Affleck as the new Batman, and I can see people's concerns. But let's face it, this is not the first time this has happened and it will not be the last, I am sure people remember the media hype around Daniel Craig being cast as James Bond, and look how that turned out. For the record, I am aware James Bond is not a superhero, but his character is treated in a very similar way. Everyone has a favourite 'Bond' just like everyone has a favourite Superman, Spiderman, and obviously Batman, and I think it's pretty obvious that every actor brings something different to the role.

We oppose change

We humans are creatures of habit, and tend to resist change, and this is true across every aspect of our lives. And shaking up the casting of our favourite superheroes is always going to cause a stir. But superheroes are not the people in the suits, they are the characters with compelling stories, from comics dating back to the 30's (DC was founded in 1934, Marvel in 1939). Having a brother who is majorly into his comic books, I am learning that there are so many different story lines and variations in characters, that there is no way that the films can even keep up!

Also, these superheroes do not seem to age much. Kirk Alyn was the first actor to play Superman, way back in the 40s, there is no way he could still be playing the role now! And I am sure there was some upset when he was replaced, just like what's going on with Batman now.

Another factor to consider is that different comic book writers have brought their own spin to the characters, take the Tobey Maguire "Spiderman", and Andrew Garfield "The Amazing Spiderman", both actors are portraying a different Spiderman, created by two different sets of writers. Both required different actors, as both are essentially different characters, just they have the same name. It's a lot more complicated than it seems on the surface, which is why I trust the people casting for these roles, they know what they are doing! Ultimately, times change, roles and actors change, and thus people are replaced.

Tobey Maguire as Spiderman (left). Andrew Garfield as "The Amazing Spiderman" (right).
You can tell the character / icon is still Spiderman, effectively the character has just been rebranded.

"It's simple we kill [rebrand], the Batman" - The Joker

Whilst thinking about the news of Ben Affleck's casting, I couldn't help but notice the similarities between this situation and rebranding, as essentially, that is what's happening. Batman is still Batman, there is just a different guy behind the mask. He still has the same name, he just looks and acts a bit different, within the constraints of the character. Sound like a rebrand to you?

Batman is technically a brand, his suit and logo are icons of his brand, and it is a brand's icons that stick with you as a consumer. But, as Interbrand so succinctly put it:

"Icons are tremendous assets with incredible value, however they require regular updating to infuse them with new and relevant meaning."

As much as we like things to stay the same, we sometimes have to admit to ourselves that things have got a bit tired, or, if we're savvy, we may decide to freshen things up whilst we're still onto a good thing. And this is when we decide to rebrand. It's probably a good job Christian Bale got out now, soon we'd be complaining things had become too 'samey'. At some point, you, or in Batman's case Warner Bros., have to take a leap and change things, and wait for both the positive, confused, and negative reactions. Nobody is ever going to please everybody!

We feel strongly towards our favourite characters because we have empathy with them. When a different comic book writer writes about a well known character, or a new actor is cast for our favourite superhero, they are going to bring their interpretation to the table, it is still the same character, but just slightly different. Superficially our feelings may change towards the character, maybe because we don't like the new writer or actor as much, but remember, it's the writer or actor you're not keen on, not the character itself. The same rules apply to rebranding, people may initially not warm to a new look, but it's what's underneath that retain customers and keeps people interested. Like a brand, the suit and, the character's name, are just the first of many layers that people experience when interacting with a brand.

Change is good, but remember your story

The itv rebrand caused quite a stir when it was launched, now it is
accepted as "the norm".

In a rebrand, you may change your logo, colour palette and strap lines, you may even change your name! But underneath you are the same company, probably with the same mission and values. You are essentially the same, you just look a bit different, you may even act a bit differently. During a rebrand you might strengthen your policies, tighten your internal operations, and become bigger, bolder, and better. One of the most important things to remember in business is that your brand will mean different things to different people. Individuals will interpret your brand in different ways, and this is how a unique business to customer relationship is formed. If you change things peoples feelings may change, but you are likely to attract more people to your business if you are brave, change things, and throw yourself out there. What makes you shine more than any of this is your story, both as a company, and as an individual, this is your continuity, what carries through your old and new brands, this is what people buy into.

As previously mentioned, the decision to cast Ben Affleck has caused controversy, but the experts have selected him for the role, and I am sure they have considered Batman's characteristics when making this decision. In the same vane, when undertaking a rebrand, it is important to consult experts. You know your brand better than anyone, but it's the expert that will help you to unearth the true potential of your brand. An expert will help you to reinvent, reinvigorate and rejuvenate, whilst making sure that there is a clear continuity between old and new. 

Let's not write Ben off just yet, let's embrace change and give it some time to become the norm, then we can start complaining all over again when Warner Bros. decide it's time for another recast, sorry, rebrand!

We'd love to hear your opinions, tweet us @ubd_studio

Yorkshire Day- a reason to celebrate Yorkshire's finest food and drink

Here at United by Design, we are very proud to be situated in Yorkshire. You could probably already tell this from our previous blog post, highlighting some of our favourite places to visit from around the county. We're back today, on Yorkshire Day no less, to sing the praises of some more of our wonderful clients, who produce some award-winning food and drink goodies right here in the heart of Yorkshire.

SLOEmotion

Sloes, damsons and cherries, plucked straight from the hedgerows and orchards of Yorkshire, are the key ingredients for the delicious range of spirits, chocolates and chutneys available from award winning SLOEmotion. The spirits can be enjoyed on their own, or as part of a cocktail, (see their website for some great ideas), and their SLOEmotion No.7 fruit cup is a great addition to a summer party.

SLOEmotion can be found at many of the fayres and shows around Yorkshire, the next place to spot them is the York Food & Drink Festival coming up on September 20th - 29th.

Sloe Miniatures. 

Choc Affair

As we've discussed before, York has strong ties to chocolate, with some of the worlds most well-loved brands starting their lives in the city. Nowadays chocolatey innovation is still taking place, and Choc Affair are really pushing the boundaries of pairing chocolate with unusual, yet delicious flavours – Lucy recommends the lime and lavendar. Their brightly packaged bars, lollies and other yummy treats can be found in several stores around Yorkshire (see their website for more information), and you can even go and visit the factory (enquire online).

Just some of the flavours available from Choc Affair.

Lu Lin

From sourcing the leaves, to it arriving in your teapot, Lu Lin oversee everything, ensuring you the highest quality loose leaf tea. It's that good that you can find it in Harrods, and the company have won several Great Taste Gold Awards. Lu Lin also have all the kit to make your tea time special, including teapots and teacups especially for loose tea. Their Tea Cubed and blooming teas are real innovations and bring a sense of the futuristic to a drink that has been a world favourite for over 4000 years.

Lu Lin Tea Range.

Treboom Brewery

Currently undertaking their first foray into bottling, Treboom's mission is to bang the drum for good beer, and as far as we are concerned, they are succeeding. Their beers can be found on tap in several pubs around York, and we can expect bottles to be hitting shelves some time in the next few months. Treboom have won several awards for their beers, have brewed a special beer, Myricale, in support of the Yorkshire Wildlife Trust, and their Kettle Drum Best Bitter is being used in Harrogate Preserves Co.'s Ale, Fig and Apricot chutney, they are a very busy brewery! But they even made time to have an art, beer and food festival in June, called Brewery Beats. We are sure there are even more great things in store for Treboom, so make sure you keep an eye out for those new bottles!

Jane and John at Treboom Brewery, Image from York Press.

Elland Brewery

Originally formed in 2002, Elland Brewery ales can be found on tap and in bottles. The brewery has won several awards from SIBA and CAMRA, and this year launched a Pale Ale, Charity, at Clifford Beer Festival, to help raise money for FDM (For Disability Mobility). Elland's beers have been sampled by Christine Talbot from Calendar, who attended the brewing of Charity, and Holly Willoughby on This Morning. We are very proud to have worked with Elland on the design of the pump clip for Charity, and hope that it's success has helped FDM in their hard work.

FDM operate a specially modified minibus to provide transport for the elderly, disabled adults, people with mobility problems, and children in the south Leeds area. The bus can be used for shopping trips and days or evenings out.

Calendar's Christine Talbot at Elland Brewery.

Indie shops and food festivals

As big foodies, we love to shop from the independent stores, and Yorkshire has no shortage of those! From York, Leeds and Malton, to Bridlington, Hull and Whitby, everywhere has their own specialities to shout about, and this makes Yorkshire a great culinary experience for all. One of the best things about Yorkshire's love for food is the vast array of markets and festivals that can be found around the county. Market towns are aplenty, and one in particular, which we're quite fond of, Malton, have a monthly food lover's market, you should check it out, you may even see some of our lovely clients there! We're also looking forward to York's Food & Drink Festival, which we've already mentioned is coming up soon.

York Food & Drink Market.

Happy Yorkshire Day everybody!


Do you have a favourite Yorkshire delicacy, or a favourite indie food shop? Let us know, tweet us @ubd_studio

Plenty of reasons to holiday in Yorkshire

With the weather the way it is, there is no reason to need to head on over to Spain or the south of France for your dose of sunshine. And as for things to do, the UK, and in particular, Yorkshire, has a wealth of places to visit and things to see. So whatever you're planning to do with your time in the sunshine, Yorkshire has something for you. Here at United by Design we are proud to work with some of the wonderful attractions situated all around Yorkshire, here are just a few:

Heading to the city?

York is a beautiful city, full of history, as well as beer gardens to sit and soak up the sun in! But if the sun is getting too much, and you're looking for some shade, as well as a place to soak up some culture, then York has some really great options.

York Mansion House sits right in the middle of the city, and for over 300 years has been the official residence of the Lord Mayor of York, one of only two Mansion Houses remaining in the UK, the other one being in London. This beautiful house runs tours Thursday - Sunday, or you can book one of the themed tours for groups of between 10 and 30.

York Mansion House

Another magnificent building in the centre of York is the Merchant Adventurers' Hall. Originally built 650 years ago as a meeting place for Medieval merchants, the building now houses silver, furniture and art collections which help to tell the story of the hall. Throughout summer the house is open every day. The beautiful gardens surrounding the hall are a great place to stop and get out of the hustle and bustle of the shopping areas.

The Undercroft- Merchant Adventurers Hall

And if you're visiting York then you may be looking for a place to stay. It's a lesser known fact that York Conferences offer bed and breakfast facilities within the halls of the York University, for very reasonable rates. The Uni is situated around 2 miles from the city centre with regular buses to and from the centre and the railway station.

Cooling off on the coast?

Situated on the picturesque headland at Flamborough you can find the Yorkshire Wildlife Trust Living Seas Centre. The centre is free to visit and provides you with information about all the work the YWT is doing to protect the marine habitat. You can get involved with seashore safaris, beach cleans, living seas safaris and much more! There's lots for the kids too, the centre has a 'magic floor' and provides marine themed arts and crafts activities, so grab a cuppa while the kids are entertained, then head down onto South Landing beach to get up-close and personal with some of the Yorkshire coastal wildlife.

The Living Seas Centre at South Landing- Flamborough.

If you're heading a bit further south then it's definitely worth checking out Spurn Point.  This unique spit of land is a great place to relax, take in the sea air and witness some of Yorkshire's diverse wildlife; the area is very popular with bird watchers. When the road is open you can drive down the spit, but please check before visiting, sometimes the road is shut due to poor weather.

Lighthouses at Spurn- Credit Kelvin Percival

Prefer the countryside?

The Yorkshire Wildlife Trust guidebook will tell you everything you need to know about all the nature reserves throughout Yorkshire, but there are a couple that we have worked with closely that deserve a special mention.

Potteric Carr, just outside of Doncaster, is great place to spot Kingfishers and other species that enjoy wetland habitats. The Kingfisher Tearooms are a great place to stop before or after a walk around the reserve, and the paths are even suitable for pushchairs. Check out their sightings blog on the website to get an idea of what you might spot when you visit.

Potteric Carr- Credit Paul Carter.

Another wetland habitat worth a visit is Staveley Nature Reserve where otters are spotted regularly. Visit the viewing hides so you can take in the peace and quiet, and observe some of Yorkshire's varied and beautiful wildlife.

Aerial shot of Staveley.

Or are towns more your thing?

One town you must visit is Malton, especially if you are a foodie. Malton hosts an annual Food Lovers Festival, as well as an annual Beer Festival, both of which are popular with locals and tourists alike. There are also monthly Food Lovers Markets, and the town boasts about it's independent food shops, which are supplied by the rich farmland surrounding the town. If you're in to fine dining then you could always book a table at James Martin's restaurant in the Talbot Hotel.  As an added bonus, due to the generosity of our newest client Fitzwilliam Estates, parking in the town centre is free (2 hours), meaning you will have plenty of time to explore and taste some of the delights the town has to offer.

Malton's market square.

As you can see, with all this on your doorstep, (or a few hours drive at most), why would you need to go anywhere else?


Where is your favourite place to visit in Yorkshire? Do you have a favourite attraction? Tweet us @ubd_studio

Guest Post- Luna Moon iPhone Case

Kiera's HTC phone!

For the last two weeks we have had two more members of the United by Design team: Kiera and Esme, students from Joseph Rowntree School, through the NYBEP immerse education programme, who have been here on their work experience. As well as working on some of the live briefs in the studio alongside Annabel and Ross, the pair have also been introduced to the social media side of things, and we tasked them with writing a blog post. Having looked at our previous posts, the girls were inspired by the Apple accessories post we released last week. They have found another great accessory they wanted to share, the Luna Moon iPhone Case.

Kiera:

This week I upgraded from my old HTC to an iPhone. To say it was in less than good condition would be an understatement. My phone I’d had before the HTC was also smashed to pieces. So considering the condition of my previous phones, I thought it was probably a good idea to actually purchase a case for my new phone.

The problem with trying to buy a phone case is the fact that there are just so many to choose from. Unless you are looking for a particular type of case, you could very easily end up scrolling through endless pages of cases, that all look pretty similar.

Whilst browsing for inspiration Esme came across the ‘Luna iPhone Skin’.

Esme:

The skin is made from a thin, flexible concrete, and has individual craters on it’s surface. The innovative design is unique to each skin, no two are the same. The product is named ‘Luna’ as the finished result looks like the surface of the Moon. The skin sticks on the back of the model, like a screen protector. We really liked the design as it was innovative and unmatched. As it is one of the sturdiest backs for an iPhone that you can buy, I think Kiera needs one.

The Luna iPhone Skin.

"We’ve both been on work experience here at United By Design for the past two weeks, and we’ve loved being here. Our work placement has been interesting, educational, and everyone has been really helpful and lovely. It’s fun too. Thanks guys."

Sources of information:
http://www.pocket-lint.com/news/122411-concrete-luna-iphone-case-offers-solid-protection-each-one-unique
http://www.thecoolist.com/luna-concrete-iphone-5-skin/
http://knstrct.com/
http://www.trendhunter.com/trends/luna-iphone-5-case

Owen's View: 'Branding' yourself- tattoos

Examples of sugar skulls

Since my college days I have been thinking about getting a tattoo, but haven't yet made the commitment to a design that I am prepared to wear on my body for the rest of my life. Our recent work with Treboom Brewery, and our research into sugar skulls got me once again thinking about tattoos, but also branding, and how the two are alike in so many ways. 

Tattoos symbolise being part of tradition, part of a group or clan, or to stand out and even shock. In the same vein, the reason businesses and individuals 'brand' is to differentiate themselves from the next person or business.

Recently the worlds of branding and tattoos have mixed quite dramatically, with huge brands including Reebok, Red Bull, HBO, ASOS and Sailor Jerrys offering free tattoos at various film and music events. The number of willing participants just proves how dedicated some brand fans can be, and that tattoos are no longer a symbol of rebellion.

And what about being dedicated to your company? I have thought about having the United by Design logo tattooed on my body, but this is my business, it's a part of me and something I feel strongly about. But I am not so sure about what's going on over in New York at Rapid Realty, the company is offering a 15% rise in commission to every member of staff who has the company's logo tattooed on them. Over 40 staff have been inked so far!

Tattooing is highly profiled in the media. The rise in popularity of shows such as Miami Ink is inspiring more people than ever to go out and get inked. The amount of celebrities now sporting tattoos makes the once frowned upon art-form even more part of the norm. After the 2012 Olympics, several of the GB athletes, including the majority of the women's basketball team, went and had tattoos incorporating the 5 Olympic rings, highlighting their dedication and pride to sport, Great Britain and the Olympic games.

Azania Stewart- Member of GB Women's Basketball team with her tattoo.

On the other hand, there is still a certain amount of prejudice when it comes to those with tattoos. Air New Zealand have been forced to rethink their policies after being slated for turning away a prospective employee due to her moko, (Maori), tattoo on her forearm. It is reasonable to say that some tattoos are offensive or inappropriate, but taking in pride in your heritage is no bad thing!

In Japan, tattoos still shock and unnerve people, as the showing of body art by Yakuza gang members is considered a sign of aggression. Attitudes are warming slightly to the tradition, as more and more people have started experimenting with irezumi (japanese style of tattooing).

As for my tattoo, I am inspired by japanese, polynesian and moko styles, in fact I have a Pinterest board dedicated to the tattoos that inspire me, check it out here. While I continue to make my mind up I may experiment with some temporary tattoos, such as these by Lydia Leith.

And just like tattoos, branding is something that has to be thought about and considered carefully. There should be a meaning behind your choice and why you are going ahead with such an investment. With regards to both tattoos and branding, seeking advice from an expert, and doing your research, are paramount. It may cost you, but you want the job to be done properly- money definitely well spent if you're going to have the branding, or the tattoo, for a VERY long time!

Are you inked? Tweet us some inspiration @ubd_studio



Sources of information: 
http://www.today.com/money/company-ink-agents-get-15-raise-corporate-tattoos-6C9714898 
http://www.details.com/blogs/daily-details/2013/05/the-tattoo-as-corporate-branding-tool.html 
http://www.stuff.co.nz/taranaki-daily-news/opinion/8739378/Editorial-Air-NZ-makes-a-moko-mistake
http://www.dontpaniconline.com/magazine/radar/horiyoshi-iii-inks-japan

Lucy's View: Weird and wonderful Apple accessories

Whilst browsing Reddit over the last couple of days, (the place a lot of my blog inspiration comes from), I noticed that there seems to be a few accessories for your Apple products that would probably raise a few eyebrows in Dragon's Den. However, as ridiculous as they may seem, these products exist, and some of them seem to be doing pretty well. Here are the top three Apple accessories that I have found on Reddit this week:

The iPhone lifejacket:

At first this product seemed a bit ridiculous to me. But, the more I have looked at it, and read other people's comments, the more it makes sense. This piece of kit will set you back around $40, but that's a lot less than the damage that could be caused by drowning your iPhone. The lifejacket is not waterproof, so you would have to get a waterproof case separately, but the LifeProof lifejacket will stop your phone from sinking, which is pretty important if you're into sailing, kayaking, or even just lounging around in a jacuzzi, and you like to have your phone on hand.

Lapka- taking being aware of your environment to an extreme:

Ever wondered how much radiation is in the air around you? Been out for a meal and wondered how organic your steak was? Wanted to know the humidity in case your hair might frizz? Well this little set of beautiful designed tools can tell you all that, and more. Incorporating a Geiger counter, electromagnetic field meter (EMF), humidity and temperature gauge, and an organic meter, these little blocks are designed to make you more aware of the world around you, and how it could be affecting you and your family. The associated App stores your readings, so you can keep track of what you are being exposed to on a daily basis. I am sure there will be more meters added to the collection over the years. The set will cost you around $220, and if you're into science and being more aware of your surroundings, I guess it's worth it. The designers of Lapka said the look they were aiming for was "YSL meets NASA" and personally I think they have pulled this off beautifully.

A $15million yacht that can be controlled by your iPad? I kid you not…

And now for the most extravagant accessory that possibly will ever exist. I already thought it was pretty amazing that remote controlled helicopters can be used with an iPad, but this really does take the biscuit. The stunningly designed superyacht can be controlled by an iPad up to 50 metres away! Looking like something that has just come out of Star Trek, this really is the ultimate gadget.




Have you spotted any weird and wonderful Apple accessories? Tweet us @ubd_studio

(I am not sure whether any of this technology is available in the UK yet, all the prices I can seem to find are in dollars)

Source of Information:
http://www.lifeproof.com/shop/us_en/lifeproof-lifejacket/
http://www.theverge.com/2012/12/11/3726638/lapka-iphone-sensors-yves-saint-laurent-meets-nasa
http://edition.cnn.com/2013/07/01/tech/is-this-space-age-ipad-superyacht/index.html?hpt=hp_bn5

Lucy's View: Dolby Atmos- bringing sound in the cinema to life!

I love the cinema. For ages I just didn't go but recently I can't get enough! Maybe it's because production companies are bringing out films that I simply can't wait to see, Despicable Me 2 being the next on my list. Or maybe it's the atmosphere, and sharing the hype that goes with being one of the first to see a new release. When Iron Man 3 came out I was there for the 00:01 showing, because that's how excited I was, call me sad / nerdy, but we all have things we 'geek out' on!


That being said, you can probably imagine how excited I was when, flipping through E&T magazine, I read about the latest advances in cinema sound. What with 3D now common place, sound needed to catch up with the visual feast that goes on when you go and see that latest blockbuster on the big screen, and that's where Dolby Atmos comes in.

What is Dolby Atmos?

So far, in the UK, there is only one cinema that has this new technology installed, and of course you will find it in London: Empire's Leicester Square complex. This 3D sound system will integrate up to 64 speakers, all of which can be individually isolated to pin-point sound to a certain location in the cinema. Not only that, but because of the isolation of the speakers, the sound can move, dragging you further in to the cinema experience and immersing you deep into the movie atmosphere.

Diagrams comparing the three Dolby sound systems available at present. (From the Dolby website)

A few films have already been released supporting this new sound format, including Star Trek Into Darkness, in which people have claimed they found themselves ducking to avoid overhead space craft! This is the first time speakers will be placed in the ceiling, leading to a depth of sound never experienced before in the cinema. However it seems that the home cinema craze have already adopted this trend, Bang and Olufson, Bose, and Harmon Kardon have developed speakers specially designed to be installed into the ceiling.

Not only is the new technology exciting news for the average cinema buff, but film developers will no longer have to mix their sound to suit the number of speakers in the cinema, Dolby Atmos will do this for them, making the most of the speakers available, whether it be in a huge cinema, or a smaller independent establishment.

Rollout of this new sound technology may take some time. Cinemas will have to close in order to have their systems upgraded, and I doubt that it will be cheap. But I for one am looking forward to my cinema experience being all the more exciting!

Source of Information:
http://techland.time.com/2013/06/06/dolby-atmos/
http://www.dolby.com/gb/en/professional/technology/cinema/dolby-atmos.html
http://www.dolby.com/gb/en/consumer/technology/movie/dolby-atmos-details.html
E&T Magazine Vol. 8 Issue. 6 July 2013

Lucy's View: Clash of the Titans- Sony vs. Microsoft E3 showdown

The claws were out at E3 last week when Sony released this very tongue in cheek response to Microsoft's Xbox One announcement, which explained that new DRM (digital rights management) restrictions will result in harsher controls on lending, sharing and trading games:



Microsoft claim that the new restrictions will actually improve the gaming market. With a new cloud-based system, Microsoft explained how a user will simply be able to log onto any Xbox One console and access their full games library, and that up to 10 family and friends can have accounts on the same console, and access all content stored on there. Furthermore, this system will allow downloads of new releases at the same time as the disc version enters the shops, so no more late night queuing. And really, what would be the point now that a disc will only be needed once to install the game, then it becomes surplus to requirement. (Anyone else think this screams of PC gaming?)

However, there is a downside to all this. Get banned from Xbox Live and you lose all your game licences, oh, and you can't play offline, and the console has to connect to the internet once every 24 hours if you're playing on your own console, once an hour if you're playing your games on a friend's console.

The Xbox One- someone commented it looks like a VCR,
I can't help but agree.

As far as trading goes, you can digitally give your games to your friends if you no longer want them, as long as they have been your friend on your Xbox account for more than 30 days, and you can only give your game away to one person. As far as I can tell you will be able to trade games developed by Microsoft through traditional means, for example CEX in the UK, but the retailers must pay a fee to be able to resell.


Trying to clear up the confusion

I must state at this point that there is an awful lot of confusion over what these restrictions mean / don't mean for the average gamer. I have done my best to decipher the endless rants (there are literally hundreds), and the occasional bit of praise for the new system. The general consensus though, is that Microsoft brought nothing but bad, and confusing, news to the E3 table.

But before we take our hats off to Sony and claim, as others put it, that they 'won' E3, I decided to have a deeper look into what Microsoft are trying to do, and why.

Under the surface of what seems like a power trip from Microsoft, it appears that the Xbox One, and its new restrictions, are designed to sustain / encourage, (depending on your opinion of the gaming world), social gaming. At the same time Microsoft are handing power back to the publishers and developers, allowing them to opt in to allowing re-sales of their games, and in turn giving them control of the distribution of their products. In fact, this guy argues a pretty good case as to why the new DRM restrictions are not all doom and gloom, and raises the point that developers have to make a living too!

I'm still not convinced...

The Play Station 4- definitely smarter looking in my opinion.

Others have also argued an excellent point though: would this set up work in any other market? Look at books for example. Do I have to have known someone 30 days before I can give them a book? The same goes for DVDs, pens, or anything tangible really. If I have bought a disc, surely that is my copy to do with as I please (within the constraints of the law of course). And this is where Sony's argument sits, they are quite realistic about the fact that people may want to lend or even pass / sell games on. It could be argued that lending leads to more sales, in a 'try before you buy' sense.

Maybe, like hundreds of others out there, I have got the wrong end of the stick. What worries me more is the hundreds that have no idea about any of this, and who's brand-loyal children will be going crazy for the £429 Xbox One this Christmas (it's due for release in November). Yes, that's how much it's going to be. The Play Station 4 undercuts it by £80, at £349, but does not include their camera add on. So there is a lot of money to be invested here. And as a friend rightly pointed out, he is a lot less inclined to spend another £50 on a game, that after a period of time, (either after completion or out of boredom), he cannot sell on to get a bit of money towards their next purchase.

Here at the studio we would love to hear your thoughts on this. I may have opened a can of worms, but who doesn't love a good debate? Leave us a comment or tweet us @ubd_studio



Source of Information:
http://ubersocialmedia.wordpress.com/2013/06/12/sonys-social-agility-thwarts-new-xbox-one/
http://www.wpcentral.com/lets-talk-xbox-drm
http://www.neowin.net/news/anonymous-xbox-engineer-explains-drm-and-microsofts-xbox-one-intentions
http://www.eurogamer.net/articles/2013-06-07-xbox-ones-used-game-policies-to-lie-with-publishers
http://www.bbc.co.uk/news/technology-22850409

Annabel's View: European Confectionery Brands- My Sugary Inspiration

The 'Face of Kinder' campaign.

Recently, Kinder launched the new campaign, 'The new face of Kinder' and I've seen it everywhere. The ads use naive and whimsical pencil-drawn-style illustrations and type. It's a great way to get kids and parents actively involved in the brand.

Having had a couple of holidays in Germany, I know how important their confectionery is to them, how the aisles and aisles of chocolate and gummy bears running down the Galeria Kaufhof food hall (large German department store) are much-loved by residents and visitors too.

For inspiration for children's brands and confectionery brands, I often think to those long aisles of colourful packaging and soft sweet scents, and the light-hearted adverts that make us smile.

Haribo and Maoam

One of the most popular German brands is Haribo. I bet we all know their strapline by now. To get some childlike inspiration and a smile on your face, watch the Haribo and Maoam (sub-brand) ads here:



Maoam ads: www.maoam.de/lang/enGB/index.html

Ferrero and Kinder

And for more inspiration watch the Ferrero and Kinder ads here: www.ferrero.co.uk/?IDpagina=1776

To see the New Face of Kinder campaign, with its lovely typography and illustration style, and to enter your little'un: www.faceofkinder.com

Ferrero is currently running two competitions: to design and win your own bike helmet, and to win a family cycling holiday at Centreparks, with its other sub-brand Nutella. The brand is very much about family involvement, which is smart; it's the parents who buy the product.

Ever noticed that the Nutella and the Kinder logos use a similar style? That's brand continuity, the subtlety that lets you know the two brands are connected.

Milka

Another great European brand, founded in Switzerland, is Milka (now owned by Kraft, together with Cadbury's and Oreo), who took their purple cow from the packaging and made it into a purple chocolate icon:

Ritter Sport

And for the adults, who love their continental chocolate, take a look at the clean, fresh and colourful Ritter Sport packaging.

Ritter Sport, founded in 1912, was the first chocolate company to use yoghurt in 1970 – an innovative move, and brave for a small family-owned company; the packaging very much reflects the business.

It's also great of Ritter Sport to put their packaging evolution on the website so we can see how they have evolved over the years:

From my research I gather the museum and factory in Waldenbuch, Germany, or the museum in Berlin, Germany, are very much worth a visit:

Ritter Sport shop at the Waldenbuch factory, credit: www.joetheexplorer.com/

Ritter Sport Museum, Berlin

The chocolatiers can create your own bespoke Ritter Sport bar to take home …or consume on the spot.

Are you hungry yet?

Personalisation: putting people in your marketing strategy

Just two of the 150 names available on Coke products this summer.

By now we are sure that you have all seen Coca Cola's latest marketing campaign: "Share a Coke with..." It appears that personalisation is a big thing in the food and drink industry at present.

Personalisation can be as simple as using a lead or client's first name on an email, or you could go to the extreme like Coke, and put your customers' names on the products.

Coca Cola have used the top 150 names in the UK to create personalised bottles of regular Coke, Diet Coke and Coke Zero, the idea being that you share the bottles with friends and family.  The campaign is set to be around all summer, and Coke are even hosting events for those whose name do not appear on the shelves, allowing them to have personalised bottles printed.

The one and only name featuring on an Irn-Bru can

HP Sauce are also jumping on the personalisation bandwagon specifically for Fathers Day (June 16th). Using a Facebook competition, HP are allowing 100 of their biggest fans to win personalised bottles of sauce for their dads. No surprises that your chances of winning are doubled if you choose to share the campaign on your Facebook timeline. HP Sauce state that the reasoning behind the campaign is to reward their most loyal fans (and their dads) in "a new and exciting way".

A slightly tongue-in-cheek nod to personalisation is Irn-Bru's new can. Following on from their TV campaign, the scottish soft drink has released pictures of a personalised can, but it's only suitable if your name is Fanny. Unfortunately the can is not available in stores, and there is no word as yet that it ever will be.

An example from the HP Sauce campaign.

Personalisation is a rewarding strategy, both from the prospective of the
business, and your audience. The customer feels that they are being given something back from the company, and the company is able to encourage loyalty and advocacy.

Do you use personalisation in your marketing strategy?





Sources of Information:
http://www.thedrum.com/news/2013/05/31/hp-sauce-offers-facebook-fans-chance-win-personalised-bottles-father-s-day
http://www.thedrum.com/stuff/2013/05/31/irn-bru-jumps-personalised-can-bandwagon-suitable-only-people-called-fanny
http://www.coca-cola.co.uk/faq/products/share-a-coke.html

30 years of 'Now that's what I call music!'

"Now that's what I call music!" has been part of our vinyl / cassette / CD / mini disc / download collections for 30 years, and is a name that is recognised by tweens and 40-somethings alike (maybe older if you have a cool grandma!). At some point, you probably owned a 'Now', whether it be 1 or, the most current, 84 or any in between.

Now! took over from the cheap and nasty compilation albums of the 70's and gave the public what they had been waiting for, all the biggest hits on the same album. They also gave lesser known bands and singers a chance to be heard, as producers often cut deals to push new artists; e.g. "you can have Phil Colins if you feature these two tracks (from lesser known bands) on the album too". This has resulted in the Now! albums providing an eclectic mix of music three times a year since 1983. Despite rival record companies offering similar compilation albums from time to time, none have managed to knock Now! off the top spot.

NTWICM 3 featuring the pig as
part of the branding.

The first Now! album.

The back of the first Now! featuring
the poster from which the series got its name.

We were surprised to discover that the Now! series was created by Virgin, for some reason we just assumed it was its own brand, it has been such a huge success without having to broadcast who created it!

After watching ITV's documentary, and doing a bit of research, we found out some more facts about Now! some of which are quite surprising:

- The first ever song to appear on Now! was Phil Colins - You can't hurry love.

- Girls Aloud are the longest running consecutive artists having appeared on 13 Now! albums (54 to 66).

- Songs are edited to remove swearwords, this happened to ruin the concept of Mark Owen's song Four Minute Warning, which, you guessed it, was supposed to be exactly four minutes long.

After Now! 5 the pig was dropped.

At this point Now! had found their
signature look. This grouping of text
has not changed much since.

By Now! 18 the 'snooker' ball logo
was dropped for a bolder look.

- Now 4 was the first album to be released on CD.

- Madonna has never appeared on a Now! album, and was once knocked off the number one chart spot by Now! 10. She campaigned for compilation albums to have a separate chart.

- The series has had over 100 million sales globally.

- Many countries have their own versions of Now! including Korea, Turkey, Israel and Norway.

- The total number of tracks on the UK Now! albums is 2693.

The lastest numbered Now! album.

The pigs have made a come-back on
the commemorative album.

All of this got us discussing the first Now! albums that we bought. Owen has the first 'Now that's what I call music!' on tape! (Thinking about this caused a couple of laughs reminiscing about the issues we faced with tapes, such as winding the ribbon back in with a Biro). The first album Lucy remembers listening to is Now! 42, which included the likes of Steps, Billie and the Spice Girls. Annabel remembers Now! 43 as her first album, and Ross has Now! 44 somewhere at home, and he distinctly remembers that CD featuring Eiffel 65's 'Blue'.  

Which was the first Now! Album you bought?

Sources of Information:
http://en.wikipedia.org/wiki/Now_That%27s_What_I_Call_Music!
http://fatherandy2.proboards.com/thread/46675#
http://www.nowmusic.com/